Custom Market Research
Tailored research studies built around your specific decision. We design the methodology, execute the fieldwork, and deliver findings ready for boardroom use.
Get StartedSix things we get hired to do.
Most of what we do falls into six buckets. Each one comes from work we have done repeatedly across UAE, UK, and Indian clients. We do not pretend to do everything; what is below is what we are actually good at.
Engagements billed in AED, GBP, and USD. Multi-currency invoicing supported.
6
Practice areas
Each one comes from work we have done at least three times for at least three different clients. We do not list things we have done once.
3
Geographies
UAE, UK, and India. Some engagements span all three. Most are one-country at a time.
2016
Trading since
RAKEZ trade licence 6005769, issued August 2016. Continuously operated. No restructuring or rebrand.
Senior
on every engagement
A senior practitioner leads every engagement. We do not present principals on the pitch and assign juniors to the delivery. Junior support is brought in only where the work justifies it.
Service 01
Know exactly where
your market is heading.
Custom Market Research delivers structured, primary-intelligence-backed analysis of demand patterns, market size, competitive intensity, and consumer behaviour across your target markets. Read our perspective on AI-augmented research methodology.
Discuss Your Research NeedPrimary and Secondary Research
First-hand interviews with decision-makers, buyers, and industry experts, combined with rigorous desk research that leaves no relevant data point unchecked.
Get StartedMarket Sizing and Forecasting
Defensible market size estimates and forward-looking forecasts built on demand-side modelling, not industry guesswork. Numbers your CFO and board can cite.
Get StartedQuantitative and Qualitative Research
Survey programmes at scale combined with in-depth qualitative interviews to surface both the numbers and the narrative behind them.
Get StartedConsumer Insights
Deep-dive understanding of buyer behaviour, decision triggers, and unmet needs, translated into language your product and marketing teams can act on.
Get StartedScenario and Risk Analysis
Structured scenario planning that maps the most likely and most disruptive futures for your market, so CEOs are not caught off-guard.
Get StartedService 02
Outmanoeuvre competitors
before they move.
Competitive Intelligence maps the full strategic landscape around your business, tracking competitor positioning, product moves, pricing changes, and market share shifts before they affect you.
Start Intelligence ProgrammeCompetitive Landscape Mapping
A structured map of every meaningful competitor, their positioning, pricing, strengths, weaknesses, and strategic priorities, updated to the quarter.
Get StartedWin-Loss Analysis
Rigorous analysis of why you win deals and why you lose them, drawn from direct interviews with buyers and structured deal data.
Get StartedBrand and Positioning Research
How your brand is actually perceived by buyers versus how competitors are perceived, with clear recommendations for repositioning where it matters.
Get StartedService 03
Enter new markets
without the guesswork.
Market Entry Analysis covers every variable that determines success in a new geography: opportunity size, competitive intensity, regulatory landscape, channel structure, and optimal go-to-market approach. See our analysis of common UK market entry failures.
Plan Your Market EntryMarket Opportunity Assessment
Quantified demand analysis, customer segmentation, and addressable market sizing for target geographies, built to support investment cases.
Get StartedRegulatory and Compliance Research
Country-by-country regulatory mapping across sectors, from licensing and approvals to advertising restrictions and data requirements.
Get StartedGo-to-Market Strategy
A complete market entry playbook covering channel selection, partnership structure, pricing approach, and phased launch roadmap.
Get StartedService 04
Price with precision,
not assumptions.
Pricing and Forecast Analysis grounds every pricing decision in real demand data, market benchmarks, and scenario modelling, so your pricing strategy defends margin and drives volume simultaneously.
Optimise Your PricingDemand-Based Pricing Research
Price sensitivity modelling and willingness-to-pay analysis drawn from primary buyer research, not theoretical frameworks.
Get StartedCompetitive Price Benchmarking
A structured benchmark of where your prices sit relative to every relevant competitor, across segments, geographies, and channels.
Get StartedRevenue Forecasting
Multi-scenario revenue forecasts built on market sizing, adoption curve modelling, and sensitivity analysis your finance team can stress-test.
Get StartedService 05
Align your board around
a single growth direction.
Strategic Growth Consulting translates research findings into boardroom-ready strategy documents, with clear investment priorities, portfolio recommendations, and a growth roadmap the CEO can execute. Related: why more data creates less decision clarity.
Build Your Growth StrategyCorporate Growth Strategy
A complete growth strategy document covering market priorities, product portfolio, investment allocation, and three-year roadmap, research-backed and board-ready.
Get StartedPortfolio and Investment Strategy Consultancy
Market intelligence consultancy that informs corporate decisions on which products to scale, which to sunset, and where to focus growth investment.
Get StartedRevenue Growth Consulting
A structured programme to identify the most significant revenue growth levers, from pricing optimisation to channel expansion to new segment entry.
Get StartedService 06
Transform before the
market forces you to.
Business Transformation consultancy helps CEOs navigate structural change, whether that is entering a new business model, restructuring a portfolio, or repositioning an entire organisation for a shifting market.
Start Your TransformationOrganisational Strategy
Research-backed recommendations on organisational design, capability gaps, and operating model changes needed to execute strategic priorities.
Get StartedBusiness Model Innovation
Market intelligence and framework support for organisations moving from one business model to another, with clear evidence of customer and market readiness.
Get StartedPerformance and Profitability Strategy
A structured programme that identifies the key drivers of margin improvement and revenue quality, and builds a clear path to measurable profitability uplift.
Get StartedStart the Conversation
Your next strategic decision
starts here.
Active client engagements ongoing across our six practice areas. If your challenge demands rigour, we want to hear it.
Book a Strategy Call